Email marketing remains both a powerful and a proven-effective strategy to reach your target customers. Marketing agencies have proven that having an effective email marketing campaign can help close sales and increase conversions.
But any professional marketer worth his salt knows that running an effective email marketing campaign takes time and effort.
Not only do email addresses need to be collected—they need to be routinely verified as well.
In our comprehensive guide below, we’ll walk you through everything you need to know about how email verification can boost your return on investment (ROI) and help save your company potentially thousands of dollars.
What is Email Verification?
Email verification is the process by which companies use software to verify that emails are valid. Many websites have a built-in email verification process that will make sure that appropriate email addresses are submitted upon sign-up.
Let’s take a moment to consider email verification as it relates to both the collection of new emails and the verifying of pre-made email lists.
For starters, if you haven’t yet invested in email verification software for your website’s login page, it’s time to make a change.
This software will instantly check to make sure that the email addresses your users are submitting are real and valid, as well as prevent users from using the same email twice.
The importance of this cannot be understated. Being able to collect correct emails from the beginning can save you much hassle as you look to implement your email marketing campaign.
Simply put, by having a correct email list to start with, the likelihood that you will waste time sending to fake or duplicate emails is severely minimized, and the chances that your emails find their way into an active inbox dramatically increase.
This can cut your workload in half.
But be sure not to limit your email verification steps to just your login page. You may have landing or other product pages on your website that require your users to submit their personal information. Studies have shown that a two-step checkout page works best, as it’s able to help you collect more emails from your marketing campaign.
To illustrate, let’s imagine that you have a business selling weight-loss supplements online. Each of your products has its own landing page, with a two-step checkout process. In the first, customers are just required to put their names and emails before moving onto the second step that will prompt them for credit card information. It’s at this step that those who are unsure about the purchase are likely to leave—and that’s okay.