Whenever you want to send emails to customers, they will look at your sender reputation. And if you’re just contacting them for the first time with a bad sender reputation, they might not reply or even check your message. You see, sender reputation is very important in the online world. Why? Because more than 80% of all emails are spam. Those are wasting your time quite a bit and the best thing you can do is to eliminate such a thing from your life.
As a business, you want to ensure that you get close to customers and offer them the value you want. And that’s why it makes a lot of sense to opt for Email Verification. This is a service that helps you improve your sender reputation high and at the best possible score out there.
Can people see the sender reputation?
Yes, there are websites like Reputation Authority, Sender Score or Talos Intelligence that are particularly created to study and also showcase the sender reputation for an email address. So it’s quite easy for someone to double check your reputation and see if you do have the right reputation need to work with them. It really is a crucial aspect to keep in mind and you want to make the most out of it.
What is affecting your sender reputation?
As we mentioned above, one of the best positives you can focus on is verifying your email. A verified email increases your sender reputation and it also ensures you that customers will trust your messages. Without a verified email, it’s a lot harder to ensure customers that you are the real deal. After all, a lot of people are actively trying to impersonate others, so it’s very important to find a way to avoid any reputation issues.
Some of the factors that these programs take into account include the quality of content you have in the emails, the sending volume trends, the level of engagement recipients show for emails and the quality of contacts.
Which means the best thing you can do right now is to increase the content quality. That’s not really easy especially if you’re not sure what to improve. But there are always some methods you can use to spruce things up and make things a little better, so you may want to try that if possible. In addition, even the sender IP is very important. You want to have a static IP to ensure that you increase your reputation this way. Dynamic IPs are great for security, but they don’t really offer a good image for your business from an email standpoint, so try to consider that if possible.
Is your email list clean? Because that on its own is a huge problem that can lower your sender reputation level. The reason is simple, a list with lots of disabled emails is not going to rate very well. The best thing you can do is to clean your email list as often as possible. And while there, verify your email too so people will trust you more and more.
In the end, sender reputation is always going to be very important, so the best thing that you can do is to focus on value and on a great experience for the customer. At the same time, verifying your email, sending good content and also cleaning the email list is just as important. All the small details matter and that’s why you need to consider them as much as possible. It’s certainly going to be worth it to approach something like this, so you might as well do that. It will work the way you want to!