Email verification is important process that can help protect your personal and your professional assets. Understanding the email verification process allows you better create your digital marketing strategy for maximum profits.
If your business has yet to implement a proper email verification system, it’s time to make a change. In our comprehensive guide below, we’ll detail how you can start verifying email addresses on your own—and through the help of professional services—so that you can start maximizing profits in no time.
Carefully consider the eight points below as you work to craft your digital marketing campaign.
- Check Email Syntax
An email’s syntax is the order in which the words are written. All emails have a fixed syntax that can is easily recognizable.
Understanding email syntax is a must if you plan to start verifying email addresses.
For starters, all valid email addresses follow RFC syntax protocol—firstname.lastname@example.org
Let’s take a moment to break down each of these in turn, starting with the “@.”
In order for an email address to be valid, it needs to contain the “@” symbol. If you’re provided with an email that doesn’t include this, you can be certain that it’s not valid.
Additionally, all email addresses should have a “.xx” portion, also known as the domain. For example, your email may include yahoo.com, gmail.com, aol.com, etc. after the @ symbol. There are a number of different endings that you could have here, depending on your email service.
To understand how to put this information into practice, let’s imagine that you’re looking to put together an email marketing campaign for your company. You’re compiling email addresses you have obtained from your followers, but you need to verify that they’re accurate. If you’re site has no built-in feature to verify email addresses, this can be a challenge, but right away, we know you can scratch off all emails that do not follow this RFC syntax protocol.
Now, you’re one-step closer to eliminating invalid emails so that you can concentrate your attention on real customers and boost your return on investment.
- Check on Search Engines
Let’s say that you’re confronted with an email address, and you’re not sure if it’s real. As far as you can tell, it follows RFC syntax protocol, so it’s plausible.
Without an email verifier, it can be difficult to tell if this email is active or actually in use. While it may be a valid syntax, there’s no guarantee that this email has actually been created yet, or if it has, that it’s really in use.
While this may turn out to be impossible to determine on your own, there are some steps you can take that can help you find out this important information.
The first being that you can search the email address on popular search engines such as Google and Bing.
What will this do for you?
For one, you’ll be able to see immediately if the email is associated with any popular account. If the email address has been publicly linked with any group or individual, chances are that you’ll find it through your search. This can be a powerful and effective way to verify that the email is actually in use—or that it was at one point.
By judging the dates of the information provided, you can more or less guestimate if the email is still in use.
If you’re unable to locate the email, however, this may mean that it’s not currently used.
- Search Social Media Sites
If you haven’t gotten any search engine results, don’t despair quite yet. You may be able to turn up some results if you start searching the email on some of the big-name social media platforms.
You may have noticed that many social media sites provide options for others to find your profiles via email. This is usually the default setting, so if people haven’t taken the time to turn it off, chances are, you’ll be able to link the email to a social media profile if it exists.
Simply search the email on the social media platform to see if it brings up any results. If it does, you can be confident that the email does, in fact, exist. This method of email verification also gives you the ability to link an email to the owner, giving you a better idea of the person behind it.
As noted, however, it is possible for the email to be in use but not show up in the results. This means that a valid email may not pull up results.
This happens when a user decides they don’t want others to find them via their email address. While this may be relatively uncommon, it still happens, so don’t automatically discount the email if you don’t turn up any results.
If you’ve been unable to find any search engine results or any social media results, however, this could indicate that the email isn’t in active use.
- Search the Domain Portion of the Email
The domain portion of the email is the part that contains the website. “gmail.com,” for example,” is the domain portion of Google emails.
As noted, there are several different domain possibilities for emails. Unlike the syntax, which is fixed, the domain portion may change depending on the email provider.
With this in mind, it’s possible that you will see a domain that you are unfamiliar with—but this doesn’t automatically mean that the email is invalid.
Just because you don’t recognize the domain, it doesn’t mean that it’s not real.
The good news is, it can be relatively easy to see if the domain is valid. While you should immediately recognize some of the bigger name domains, it’s not hard to check smaller domains to see if they actually exist.
Simply put this portion of the email into Google, Bing, or any other big search engine to see if it pulls up any results. You might actually get redirected to the domain itself, giving you more information about the domain company or the owner of the email address.
If it’s a valid domain, you can be confident that there isn’t just one email with it. You should be able to find several emails that are using this domain in their addresses.
If you do, this is a sign that the email you’re checking is actually valid.
- Utilize MX Record Checking
A mail exchange record (MX) searches the DNS to see if any exchanges have been made between two particular servers.
If no record is found, it’s impossible that this is an active email.
Any active email will have a record when put through an MX search. The lack of a record indicates that the email is inactive.
MX Record checking services can be found online. Be sure that you’re choosing a reliable service so that you can be sure of the results you get.
- Ping the Email Address
If you’re willing to practice a little code, you should be able to ping the email’s server directly and have it check for the MX record.
This method is more complicated and involved than others on our list, but for those with a coding background, it can be an effective solution.
You can do so by enabling telnet and searching for the mx records of a particular domain on your computer’s command prompt (for Windows users).
By inputting the proper code—which can be found online, and which depends on the domain of your choosing—you can ping the email address and verify it without ever having to send an email directly to it.
- Send an Email through a Private Account
If coding isn’t for you, one of the simplest ways is to send an email to that address from your account.
There are two ways to do this, but both provide the same results in determining the email’s validity.
The first method is to simply login to your account and send an email to the address in question. Your service provider will do the hard work for you. If the email is invalid, you will receive a message relaying this information.
If it goes through, however, this means that the email is valid and is in the recipient’s inbox.
The second method is great for those looking to protect their privacy.
You may not want to give away your personal email account. There are several reasons for this, the most important of which is that it prevents your account from being hacked. Keep in mind that your email can be associated with several of your accounts—from websites to social media—and if you’re not careful, all of this can be at stake if your email is compromised.
That’s why it’s probably a good idea to send an email from a secondary account. This way, you don’t have to put your personal information at risk, and you’ll still be able to get the results you need.
Just like with your normal email account, if the address is valid, you’ll have your message sent to the recipient’s inbox. If not, you’ll get a message from your email provider telling you that the email failed to deliver.
This is one of the easiest and most-effective ways to verify an email address. If all the other steps on this list fail, you can be confident that this will provide you with the results that you need.
It still has its drawbacks, however. If you’re in need of an email verifier, chances are that you’re not looking for just one email.
Going email by email can take a significant amount of time and set you back if you’re looking to create or verify an email list for your company.
In fact, the goal is to have an email list so large that you don’t want to be able to search it in its entirety on a one-by-one basis.
In this case, what should you do?
- Use an Email Verification Service
By far the most efficient method, an email verification service provides you with the results you need. Email verification services can handle the tricky MX record searches and coding pings for you, helping you verify the validity of email addresses without ever sending an email.
Make sure that you’re getting a quality email verification service—such as emailverifier.com.
Emailverifier.com allows users to check single and bulk emails, providing the ultimate flexibility in the email verification.
This is a must have for businesses that are looking to routinely check the accuracy of their email lists—which are crucial to the success of their marketing campaigns.
By using emailverifier.com, businesses can verify the validity of all their emails on their lists and keep them up to date as they move forward with their email marketing campaigns.
This can help a company save time and resources while increasing their returns on investments. By making sure that your emails land in a real inbox, you can start converting more sales in no time.
www.emailverifier.com can also help keep your email list up to date from the beginning. Because it can be embedded into your company’s website, you’ll have the ability to immediately filter out fake or invalid emails.
The Bottom Line
Email verification is essential to the success of any digital marketing campaign. By having a complete and accurate list of emails for all your clients, you’ll be better able to market your product.
Spending your time and money on emails that don’t exist can be costly. That’s why it’s important that you have an email verification system in place. While it’s ideal to use a professional service like that found on www.emailverifier.com, as you can maximize your returns and increase the efficiency of your marketing campaign, there are several tips and tricks you can use to verify your emails individually. Follow the eight tips above to get started verifying emails now. By following the methods as outlined, you’ll be on your way to more accurate email lists sooner than you ever thought possible.